For B2B product teams

Turn customer feedback into clear product priorities.

Prova brings together feedback from the tools your team already uses, groups recurring requests and problems, and shows the evidence behind each theme—so your product team can decide what to investigate next.

Available through a guided pilot. Your team gets its own isolated instance.

How it works

Understand the pattern. Then decide what matters.

The same problem can turn up in a support thread, a sales call and a customer message. Prova uses AI to bring that feedback together, with the original quotes there for you to review.

  1. Bring your feedback together

    Connect the customer conversations already happening across your tools, instead of copying them into another spreadsheet.

  2. Find recurring customer problems

    See related requests and complaints grouped into themes. Open a theme to read the supporting feedback and understand what customers mean.

  3. Decide what deserves attention

    Compare themes using feedback signals, identified customers and customer revenue where available. Your team makes the priority call.

Connected feedback

Start with your team’s feedback sources.

Tell us where your customer feedback lives. We’ll agree on the sources to connect during your pilot, with new integrations added based on customer demand.

Security

Your customer conversations deserve care.

Your team gets a separate application and database, encrypted integration credentials, and analysis using your own OpenAI API key.

Read about data isolation, AI and deletion

A single-tenant instance, just for you

Every customer runs on their own isolated instance: separate database, separate application, separate encryption keys. Your data never shares a database or a process with another customer.

Your own LLM key

Analysis runs under your own OpenAI API key — your text isn't used for training, retention follows your own OpenAI account's terms, and none of it passes through an LLM account of ours.

Credentials encrypted at rest

Integration credentials are stored encrypted inside your instance, with keys generated fresh per customer and never reused.

Self-serve erasure

An admin can erase the entire organisation from the settings page — no ticket, no email. Access is cut off immediately, you get a receipt listing exactly what will be deleted, and after a 7-day grace window (in case of a mis-click) everything is permanently purged.

Join the pilot

See how Prova could work for your team.

We’re working with a small number of B2B product teams to shape Prova. Tell us where your feedback lives and what you’re trying to understand. We’ll arrange a walkthrough and discuss whether a guided pilot is a good fit.

Request a demo by email

Opens your email app. You can also write to kw@withprova.com.